August 22, 2002
Survey Finds Women Drive Growing SMS Popularity in U.S.
In a recent national survey commissioned by Verizon Wireless, women emerged as a driving force behind the growing popularity of two-way wireless short text messaging service. Eighty-seven percent of 30-40 year-old women surveyed in the study said that text messaging would help them improve their personal and business communications.
The women in the survey seemed most intent on multitasking -- 80 percent of those surveyed said they would find their phones more useful if they could send a text message while also talking to someone on the same phone. While women believe short messaging service will help them balance their work, family and social obligations, some communications biases never change. Eighty three percent of women over 30 said they would use the technology to keep in touch with their own family, but only 53 percent would use text messaging to communicate more with their in-laws.
Verizon Wireless customers are sending and receiving more than 2 million messages every day, up 86 percent during the first quarter of 2002, compared with the previous quarter.
Other interesting facts and trends identified in the survey include:
- Instant messaging has greatly influenced consumer expectations about speed. Ninety-two percent of those surveyed indicate speed is important when sending and receiving text messages.
- E-mail ranks first in terms of information those surveyed would most like to receive on their cell phone (81%), followed by weather forecasts (52%), traffic reports (44%) and news updates (41%).
Analysts with Gartner/Dataquest predict that the number of wireless messaging users will grow to 15 million by 2004, compared with 1.4 million in 2001.
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