November 2002
Revenue Assurance Conference Draws a Crowd
TeleStrategies' Revenue Assurance & Margin Management conference drew approximately 200 to 250 professionals, including many service providers and executives, to Scottsdale, AZ in mid October from as far away as Taiwan. Consisting of an exhibit hall and a day and a half of presentations and roundtable discussions, as well as a tutorial, the conference covered nearly everything under the sun in revenue assurance. Increasingly, companies are acknowledging the importance of revenue assurance initiatives, especially in these difficult times for the industry and the attendance and lively discussion illustrated this trend.
After the tutorial for newbies on Wednesday, the conference kicked off with a presentation from Bell Canada and PricewaterhouseCoopers Thursday morning and ended with a dozen roundtables on a variety of topics Friday morning. Among other presenters and roundtable leaders were representatives from KMPG, PeopleSoft, AT&T Broadband, Comcast Business Communications, and Advanced Technologies and Services.
Whether it was its' position as the first presenter, the presenters' good humor (they must do stand-up on the side), or simply the comprehensive and informative delivery, Bell Canada's was the apparent crowd favorite among the presentations. Bell Canada provided ten key lessons it has learned during its extensive revenue assurance efforts the last couple of years. Among those lessons: P&L executives must "own" revenue assurance (RA) efforts and treat it the subject like any other revenue-producing effort; project management is critical; and RA must be viewed as not just another project, but a way to operate the business.
The exhibit hall provided a mix of software vendors, systems integrators and consulting firms. Many service providers, as well as integrators and consultants, were actively shopping for best-in-class solutions to add to their revenue assurance initiatives, or simply talking shop for new ideas.
Leading a roundtable on intercarrier compensation, it became clear to ATS just how confusing this important area can be for so many service providers, some of whom rely on intercarrier compensation for as much as a third or more of total revenues. Strategies and best practices were discussed for maximizing carrier access and reciprocal compensation revenues while minimizing related costs.
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